Renaming Bluetooth Audio Receiver Adapter

I noticed that HomeSpot offers a Bluetooth adapter with "Customized Name."  This implies to me that it's possible to change or reconfigure the device name of existing HomeSpot Bluetooth devices.

I'd like to do that with the HomeSpot receiver I currently own.  Can someone provide instructions?  I currently own the latest-Bluetooth Audio Receiver Adapter with aptX, found here.